Kelli Hatton is an active fitness professional, consultant and speaker with expertise in employee development, business development, marketing and management. As a business development professional and consultant, she provides management, sales, marketing and customer service training to organizations looking to increase their productivity. She also leads the Business Development team for Fitmarc, the South Central US Distributor for Les Mills Group Fitness systems. To learn more, contact Kelli today.
Yes, I used the magic marketing word - FREE! As I mentioned in my last post, Google Grants for Non-Profits is a program that allows non-profits to reach potential members, customers and donors, through a grant that allows $10,000 a month or more in free Google advertising. With the emergence of technology over the last few years, an online presence for non-profits both in social media and online ads is a must in order to share your mission and stories, and reach those who have the money to help your cause.
I received several emails this week wanting to know more about how the program could help with their fund-raising and philanthropy. This brief video clip outlines the different programs that are included in the Google Grants program, and how they can help target donors more effectively:
If you think that your non-profit can continue to increase donor participation without using social media and other online tools, you are missing a huge opportunity to raise more money for your cause. If you have questions on how to get started with Google Grants, contact me, Kelli Hatton, and I can help! If you are a non-profit currently using the program, I'd love to hear from you, too, about your experience.
Kelli Hatton is an active fitness professional, consultant and speaker with expertise in employee development, business development, marketing and management. As a business development professional and consultant, she provides management, sales, marketing and customer service training to organizations looking to increase their productivity. She also leads the Business Development team for Fitmarc, the South Central US Distributor for Les Mills Group Fitness systems. To learn more, contact Kelli today.
So, what is this Google Grants program all about, and can it really help non-profits reach more customers and donors?
The description offered by Google states that, "The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google. Google AdWords ads appear when users search on Google and when you click on one of the ads, you are brought to the website being advertised." Most of us have seen Google AdWords ads whenever we are online - we perform a Google search, and these ads pop up, enticing us to visit the business they are promoting. For most businesses, these are paid advertisements that are a part of their online marketing strategy. However, if you you are part of a non-profit, such as a YMCA, these ads are available free through the Google Grants.
How can having these free AdWords help your non-profit? Instead of your looking for an audience, your audience is looking for, and can find, you! You can fine tune your campaign to reach your target audience. Detailed analytics and statistics help your team know which AdWords are working, which may need to change, and you can track conversions such as donations, newsletter subscriptions and volunteer registrations.
There are other aspects of the Google Grants program that I'll share more about next week. In the meantime, if you would like more information on how to take advantage of the Google Grants for Non-Profits program, please contact me, Kelli Hatton. If you are a non-profit currently involved with the program, please give me your feedback!
Kelli Hatton is an active fitness professional, consultant and speaker with expertise in employee development, business development, marketing and management. As a business development professional and consultant, she provides management, sales, marketing and customer service training to organizations looking to increase their productivity. She also leads the Business Development team for Fitmarc, the South Central US Distributor for Les Mills Group Fitness systems. To learn more, contact Kelli today.
Tuesday, September 27, 2011 at 4:40PM | Kelli Hatton
This past weekend, I had the absolute pleasure of spending time at one of Fitmarc's newest customers, the Southside YMCA in Baton Rouge, Lousiana. Because I work mainly with the ownership and management teams at our customer sites, anytime that I can be involved with their members is exciting for me. I love to hear their reactions and feedback on Fitmarc programs and services. Check out this video of my time there this weekend:
A big thanks to Joe Capece, Southside's Executive Director, for inviting me to this Tri-A-Thon event, and for investing in his members' fitness experience! I'd also like to thank his staff for being so enthusiastic and open to new programming, and the Southside members for giving it their all that morning - not only working hard during the BODYPUMP classes, but also donating to the mission of the YMCA.
Has your fitness facility held any successful fitness events to raise money for a charity? Contact me, Kelli Hatton, and let me know about your successes.
Thursday, February 16, 2012 at 2:06PM |