Last week, I visited Denver and presented a workshop to fitness facility owners and managers on "Learning to be Social" as part of the Fitmarc Educational Series. Our focus - setting up a social media marketing plan that not only increased market presence, but also increased membership sales and retention. While many fitness facility owners have realized the marketing power of social media, many others have not, or have not taken the time to do anything about it. For those folks who are waiting, take a look at this video, "The Social Media Revolution 2012," recently updated with current stats on social media usage.
While there are many astounding stats in this video, there are a few that really stood out:
- Over 50% of the world's population is under 30 years old
- 96% of these Millenials have joined a social network
- 78% of consumers trust peer reviews of products and services
- Only 14% of comsumers trust advertising
- 34% of bloggers post about brands and their opinions of them.
Over the next few weeks, I'll be discussing ways to help plan and execute your social marketing. We will also look at how you can move through several stages of engagement to truly connect with those consumers that are interested in your brand.
Is there anything specific that you would like to see explored during these next few posts? Please let me know - let me know your challenges, your concerns and your success stories! Contact me, Kelli Hatton, with your thoughts.
Kelli Hatton is an active fitness professional, consultant and speaker with expertise in employee development, business development, marketing and management. As a business development professional and consultant, she provides management, sales, marketing and customer service training to organizations looking to increase their productivity. She also leads the Business Development team for Fitmarc, the South Central US Distributor for Les Mills Group Fitness systems. To learn more, contact Kelli today.