Google Grants help Non-Profits Reach Donors and Customers for Free

Yes, I used the magic marketing word - FREE!  As I mentioned in my last post, Google Grants for Non-Profits is a program that allows non-profits to reach potential members, customers and donors, through a grant that allows $10,000 a month or more in free Google advertising.  With the emergence of technology over the last few years, an online presence for non-profits both in social media and online ads is a must in order to share your mission and stories, and reach those who have the money to help your cause.

I received several emails this week wanting to know more about how the program could help with their fund-raising and philanthropy.  This brief video clip outlines the different programs that are included in the Google Grants program, and how they can help target donors more effectively:

My colleague, Bryan O'Rourke, spoke at NAYDO last year about How Social Media is Changing Philanthropy, outlining the reasons that online philanthropy is becoming so important to organizations.  

EPhilanthropy, NAYDO 2011

View more presentations from Bryan ORourke

If you think that your non-profit can continue to increase donor participation without using social media and other online tools, you are missing a huge opportunity to raise more money for your cause.  If you have questions on how to get started with Google Grants, contact me, Kelli Hatton, and I can help!  If you are a non-profit currently using the program, I'd love to hear from you, too, about your experience.

Kelli Hatton is an active fitness professional, consultant and speaker with expertise in employee development,  business development, marketing and management.  As a business development professional and consultant, she provides management, sales, marketing and customer service training to organizations looking to increase their productivity.  She also leads the Business Development team for Fitmarc, the South Central US Distributor for Les Mills Group Fitness systems.  To learn more, contact Kelli today.