So, what is this Google Grants program all about, and can it really help non-profits reach more customers and donors?
The description offered by Google states that, "The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google. Google AdWords ads appear when users search on Google and when you click on one of the ads, you are brought to the website being advertised." Most of us have seen Google AdWords ads whenever we are online - we perform a Google search, and these ads pop up, enticing us to visit the business they are promoting. For most businesses, these are paid advertisements that are a part of their online marketing strategy. However, if you you are part of a non-profit, such as a YMCA, these ads are available free through the Google Grants.
How can having these free AdWords help your non-profit? Instead of your looking for an audience, your audience is looking for, and can find, you! You can fine tune your campaign to reach your target audience. Detailed analytics and statistics help your team know which AdWords are working, which may need to change, and you can track conversions such as donations, newsletter subscriptions and volunteer registrations.
There are other aspects of the Google Grants program that I'll share more about next week. In the meantime, if you would like more information on how to take advantage of the Google Grants for Non-Profits program, please contact me, Kelli Hatton. If you are a non-profit currently involved with the program, please give me your feedback!
Kelli Hatton is an active fitness professional, consultant and speaker with expertise in employee development, business development, marketing and management. As a business development professional and consultant, she provides management, sales, marketing and customer service training to organizations looking to increase their productivity. She also leads the Business Development team for Fitmarc, the South Central US Distributor for Les Mills Group Fitness systems. To learn more, contact Kelli today.