The Secret to Profitable Small Group Training
Tuesday, January 25, 2011 at 5:24PM | Kelli Hatton Last week, I had the opportunity to meet Reggie Jackson in Decatur, Alabama. As I drove up to his new facility, he was preparing for the ribbon cutting ceremony at Personal Health in Training, a studio dedicated to providing exceptional customer service, while changing people's lives through fitness. Upon walking into his studio, I met his wife and their staff of new and excited trainers, all ready to start this new venture and make an impact on their community.
I was impressed by Reggie and his team because of their dedication to starting this new business in the right way - by training his staff to provide safe and effective workouts, that would be fun and results oriented. When we talked about his plan and how I could help, we focused on his plan to use small group training to drive their facility - offering customers the chance to experience personal training, but at a much lower cost. Since most personal trainers are trained to deliver private sessions rather than group sessions, the small group training model can be a challenge for even the best personal trainer to deliver. Recognizing this possible challenge, Reggie chose to add BODYPUMP and BODYATTACK to his facility to maximize delivery of safe and effective programs, while allowing his trainers to learn valuable presentation skills through a rigorous and thoughtfully executed group training module. After their initial training, his trainers will continue to be educated through quarterly program updates, to keep their skills - and their programming - on the cutting edge.
Could your facility benefit from small group training? Are you currently running a successful group training program now, or are you looking to add one in the future? Contact me, Kelli Hatton, to tell me what you think about group training and it's place in our industry - I'd love to hear your thoughts.
Reader Comments (1)
Great meeting the other day! we are excited bout the potential to bring a variety of exciting training programs to the city. We will keep you posted on our success!